Nisa retailers are offering help to money-conscious customers through January with their Big Brands, Big Savings event.
Almost 85% of shoppers are expecting food and grocery prices to increase this year, as a result many are actively looking to save money where possible, and aim to seek out the best deals on quality, well-known products.
Included in the promotion are a range of branded cupboard staples at half price of better, including Nescafé Azera Americano coffee 100g at £3, Cheerios Multigrain 390g at £1.34, and Sunpat Smooth Peanut Butter 400g at just £1.50.
In addition, Old El Paso Kits – in Fajita and Enchilada variants – are available at just £2 each saving shoppers £1.79 off the RRP, alongside meal accompaniments such as Ben’s Original Rice pouches on a two for £2 deal.
The big brand deals are available in store until Tuesday 25 January and come with a raft of digital support, as well as in-store POS, such as hanging signs and shelf stripping to highlight the event to shoppers.
Nisa’s Promotions Manager, Laura O’Hearne, said: “Available in stores now, the promotion provides shoppers with a number of great value deals on trusted lines to help them manage tighter budgets after an expensive Christmas period.”
“Following a festive period of overspending, January is a time that shoppers typically try to cut back on unnecessary outgoings. Because of this, we’re encouraging partners to utilise this promotion and the accompanying POS to really emphasise these standout deals on recognisable brands,” added O’Hearne.
