Nisa has said that its sales indicate Britons are making healthier food choices, with salad sales at the symbol group up 15% and fruit sales up 38.5% in the last year.
With one in ten consumers now conducting their main shop in convenience stores and 85% of shoppers have visited a convenience store in last month, these figures are arguably representative.
The popularity of gluten free products continues with sales of gluten free bread up 18% on last year. Nisa’s range of healthier sandwiches has increased sales by over 30%, showing consumers are making healthier decisions for lunch.
Commenting on the trend, Ian Bishop, Marketing Director at Nisa said: “Our shoppers trust Nisa for fresh and healthy produce, and we have responded to this trend by extending our range of salad, fresh fruit and healthier option ready meals.”
