Nisa will continue its blogging ambassador programme following a positive response to last year’s initial trial.
Almost 70 food lovers applied to blog about Nisa’s own-label range when the initiative launched in November, with a chosen five reviewing the Heritage pizza collection and wines.
Plans are now afoot to continue the scheme and invite bloggers to taste more Heritage products and share their views.
Heritage Brand Manager Tracey Redfearn said: “This was a first for Nisa and so we were initially unsure whether it would take off, but we received 68 entries overall which is a good indication of how many people are interested in blogging about Nisa’s Heritage products.
“There were a lot of very positive comments on social media about the blogger activity and the entries were all very enthusiastic – it was clear that people were excited about trying our products and the blogs were all very favourable.”
A calendar of blogger activity will now be drawn up and new Heritage products as well as current lines that have been refreshed and re-launched will be sent out to the blogging ambassadors for further reviews to be carried out and shared.
“There is no better testimonial for a product than that of someone who has tried and tested it themselves and then recommends it to others,” added Redfearn.
