Nisa retailers are set to receive more information on customer insights and market trends.
A new insight hub has been launched on Nisa’s order capture system, giving partners access to information and data designed to help them make the most of every sales opportunity.
The hub will provide regularly updated infographics sharing latest insights, key event messaging, and seasonal planograms created by Nisa’s category management team.
The new hub builds on the existing knowledge sharing and aims to ensure retailers have access to a raft of detail gleaned from an array of data, research and reports available to Nisa’s dedicated insight team.
Charlotte Westacott, Insight Lead at Nisa, said: “As part of our strategy for the new year, we are evolving our work to ensure we are sharing the right insights and key messages at the right time.
“The new insights hub is accessible by all our partners so they can use the information there whenever they require it for their own businesses as part of the wider Nisa offer to our partners, ensuring expert advice and support is readily available to everyone.”
Nisa retailers have been presented with weekly data offering useful insights and information throughout the pandemic and outlining key issues to address to support them in their drive to grow sales.
