Today (17 June) sees the launch of the Co-op and Nisa Big Deal event, with a promotion comprising two Co-op own-brand pizzas and a four-pack of Budweiser or Coca-Cola for £5.
The launch coincides with the return of Premier League football to television tonight after a three-month absence due to the coronavirus pandemic.
Nisa’s Head of Marketing Philippe Rondepierre said: “Beer and pizza have a high appeal to shoppers and meet many customer missions, including informal get-togethers and at-home informal eating.
“As lockdown measures are eased, this deal is perfect for consumers who want to a catch up with friends and share some simple food and drink together while they observe the social distancing rules we continue to live by.”
Barry Patel, Luton-based Nisa partner, added: “People really appreciate us in the bad times. Now we want to keep them coming back. We had to stop promotions at the height of the crisis because our priority was making sure we were well stocked and had good availability.
“Now, we’re bringing back things like the promotion of Budweiser and pizza. This allows us to showcase to shoppers the strength of a convenience store and allows us to go beyond expectations in terms of variety of rage and competitive pricing.”
