With the end of summer fast approaching, Nisa is turning its attention to the sales opportunities coming up during the latter part of the year with the start of its Big Countdown campaign.
The campaign will provide Nisa partners with 16 one-week-only deals, running right through to the first week of 2021.
The 2020 countdown campaign will start earlier than it did last year, allowing retailers to make the most of it for longer; the initial offer will be available in store for shoppers from mid-September.
All Big Countdown deals will feature on the Nisa consumer leaflet, in national press adverts, on Nisa FM and across all digital channels. The campaign will also be supported with dedicated in-store point-of-sale.
The one-week deals will cover a broad range of categories and have been planned based on feedback and learnings from last year’s campaign.
Hannah Goodwin, Seasonal Manager at Nisa, said: “Many shoppers are facing an uncertain future. The UK is now officially in a recession, the economic situation is worsening and shopper confidence in the future has been eroded with many facing hardship from furloughing and redundancies. All this means shoppers will be seeking cheaper prices and promotions to help them budget.
“The Big Countdown forms an integral part of Nisa’s plan to better support partners and their customers during these uncertain times.”
