Nisa has grown its Retail & Sales Leadership Team with the appointment of ex-PepsiCo Sales Director, Paul Webster, as Head of Partnerships.
Webster will take on management of the company’s largest corporate accounts and strategic partnerships. He will be instrumental in developing and delivering Nisa’s strategic sales plan, driving collaboration across the Co-op’s wholesale business unit and unlocking longer term growth.
During his tenure at Pepsico, Paul held several key positions, most recently as Sales Director for Sainsbury’s and Waitrose. In 2019, he took on responsibility for PepsiCo’s convenience business, overseeing the development and execution of commercial strategies for some of the world’s most iconic brands.
Nisa Sales & Retail Director, Katie Secretan, said: “Paul’s extensive experience in managing high-profile accounts, building strategic partnerships, and leading successful teams will be invaluable as we continue to drive our ambitious growth plans. His passion for collaboration and proven ability to deliver exceptional results are going to be crucial for this pivotal role and I’m thrilled to welcome Paul to the team.”
Webster said: “The opportunity to contribute to the growth of a business that is so deeply rooted in supporting and growing its corporate partners and independent retailers is incredibly motivating, and I’m looking forward to joining a team that is at an important and exciting part of its growth journey.”
This appointment further strengthens the Sales and Retail leadership team, which recently welcomed Andrew Rutter as Head of Key Accounts, Taranjit Singh Dhillon as Head of Retail, Ian King as Head of Business Development, Lauren Brogden as Head of Sales Engagement and saw the internal promotion of Joy McAleese to Head of Wholesale.
