Hair colour brand nice’n easy announced in January that Christina Hendricks would be its Brand Ambassador. Now, for the first time since her teens, she has shifted a few shades away from her trademark red locks to find her true colour and reveals a new side of herself as a golden blonde.
“I love this golden blonde, I’m really loving it! I was born blonde, so I wanted to rediscover that – a colour that was true to me,” says Christina.
This month sees the premiere of the final season of Mad Men air and is the last time Christina will play her much-loved, fiery red-headed character Joan, so her hair colour shift couldn’t have come at a more perfect time. Ever since making her initial shift early in her career and throughout all seven seasons of Mad Men, red has been her hair colour – until now…
The nice’n easy Shift a Shade advertising campaign featuring Christina’s new blonde hair colour will air from this month.
