The NFRN has criticised the Guardian for accompanying cover price rises on its weekday and weekend newspaper titles with adjustments to their terms.
From next Saturday (22 April), Monday to Friday editions will rise by 30p to £2.80, the Saturday publication and Sunday’s The Observer will also increase by 30p and will both cost £3.80.
At the same time, the percentage margin that retailers receive for selling the newspapers will decrease to 21.5% on weekday editions, 21% on Saturdays, and 23% on Sundays.
In a letter to retailers, the Guardian blamed the terms cut on ‘record’ increases to the cost of paper.
In response, NFRN National President Jason Birks has written to the Guardian’s chief financial and operating officer Keith Underwood criticising the move.
Birks said: “Neither retailers nor their customers will take this news well. For retailers, this could mean reviewing the profitability of selling the Guardian against other product categories and for customers it could mean buying the paper on fewer days of the week.
“Given the low circulations of the Guardian and Observer, this is a risky strategy indeed, which is why I have written to Mr Underwood.
“The Guardian needs to be aware that while the Fed remains keen to actively promote print, not just to our many thousands of members but to readers too, retailers need to be rewarded properly to do so.”
