Independent retailers should seize the sales opportunities offered by Waitrose’s decision to scrap its free newspaper offer for its loyalty card customers, the NFRN says.
The supermarket emailed myWaitrose card holders to advise that from 22 February, they could no longer receive a free newspaper when spending £10 or more.
NFRN National President, Narinder Randhawa, said: “The announcement should provide retailers in the vicinity of its stores an excellent opportunity to pick up more casual sales. We will be encouraging members in those areas to ensure their newspapers are prominently displayed at point of sale and, if possible, on their shop counters too.”
The NFRN said it will also be working with news wholesalers to ensure its members have extra copies to capitalise on the opportunity.
