News Scotland has launched a new HND promotion to help retailers attract new customers.
The promotion offers readers money off their delivery rather than the previously advertised ‘six weeks free’. The value of the offer will also increase as the investment equates to nine weeks free at a £2.80 rebate for a seven-day offer, and 10 weeks at £1 for weekend only.
The promotion will be supported by both front page and in-paper advertising across The Sun and The Times, radio, and digital.
In addition, News Scotland will provide retailers with posters and flyers to promote the offer.
Customers interested in the offer will be asked to log on to Deliver My Newspaper to get their money off vouchers. Once signed up they will be sent a voucher booklet to use in-store to set up their delivery, these vouchers can only be used against the cost of delivery.
News Scotland said: “This is a fantastic new initiative and we are expecting this fully supported promotion to generate a significant number of new orders.”
