New Zealand Winegrowers has unveiled a new global brand platform, ‘New Zealand Wine, Altogether Unique,’ to highlight the very best of the New Zealand wine industry.
A short storytelling video has been created as part of the rebranding that aims to create an emotional connection to New Zealand wine.
This features Kiwi actor and winemaker Sam Neill of Jurassic Park and The Piano fame, who has been a part of the New Zealand wine story for over 25 years. Neill is the proprietor of Two Paddocks, a family vineyard based in Central Otago, New Zealand.
“This storytelling asset will tell the foundational story of New Zealand wine through the lens of the key pillars of purity, innovation, and care – aspects that make New Zealand wine and the New Zealand wine industry, so unique and special,” said Charlotte Read, General Manager Marketing, New Zealand Winegrowers.
“With global activity returning to ‘normal’, it’s more competitive than ever to have voice of the New Zealand Wine brand heard, and a clear premium brand message is essential. Creating a compelling brand positioning for New Zealand Wine is important as we seek to engage and motivate evolving wine drinking audiences.”
