TRESemmé has revitalised its portfolio for 2023 with the introduction of improved formulas, fresh pack designs and new pack sizes to clearly define the brand’s proposition and help the products stand out on shelf.
Enriched formulas containing TRESemmé’s ProStyle Technology have rolled out across all variants to strengthen and protect hair. New pack designs align with the brand’s salon credentials and call out the use of innovative technology.
The brand has also added Beauty-Full Strength to its existing Wash and Care range to target shoppers concerned with hair fall out. Alongside the new Beauty-Full Strength shampoo and conditioner is a premium Grow Strong Leave in Treatment Spray (200ml) and Serum (50ml).
TRESemmé has simplified its pack architecture with three defined pack sizes: 300ml, 680ml and 900ml. The 300ml pack serves as an entry pack, while the 900ml offer provides better value for families and frequent users.
A £10m marketing campaign will back the relaunch, running from April. This will include TV, out-of-home and social media advertising alongside in-store activity.
