Spar will kick off 2016 with a host of New Year deals for its customers.
The ‘Big Brand Sale’ runs throughout the first six weeks of 2016, offering ‘Half Price or Better’ on a range of top brands. The offer will include products in the Licensed, Fresh & Frozen, and Grocery & Non-Food categories, throughout the six weeks.
Also in January, Spar will be back on TV screens with the latest burst of its media campaign. This round of ads will continue to focus on the quality of its Spar Brand products including two of its slow-cooked products, BBQ Ribs and Pulled Pork, as well as its Argentinian Rios de los Andes Malbec.
Philippe Rondepierre, Spar UK Head of Marketing said: “Footfall can be lower in January throughout the grocery market, so Spar retailers need to stand out to grab their share of the business. Our Half Price offers can help us do this, as they have the potential to achieve significant sales in our stores.
“Shoppers are increasingly looking for straight forward value and research tells us that ‘Half Price’ is their favourite mechanic. We want to give them what they look for, at the time of the year when they need it the most. “
The Big Brand Sales starts on 2nd January and runs for six weeks. Mars Food, United Biscuits, Muller Dairy, Walkers, Danone Waters and McVities are some of the suppliers who have worked with Spar to deliver the deals.
