Walkers has launched a TV campaign to support the new MixUps range.
The advert sees brand ambassador Gary Lineker lying in hospital, where his visitors fold his bed in half for taunting them with a bag of the snacks.
MixUps offers a selection of different flavours and textures all mixed together in one bag. The range is available in three product formats – Snacks, Popcorn and Crisps. MixUps Snacks includes a mixture of Doritos, Monster Munch, Wotsits and French Fries, with two flavour options – Cheese and Spicy. MixUps Popcorn is available in Sweet & Salty and Sweet & Spicy flavours, while MixUps Crisps are available in Cheese & Bacon and Cheese & Worcester Sauce flavoured packs.
All formats are available in shareable packs with an rrp of £1.99.