New taste for Crinklys

New-taste-for-Crinklys

United Biscuits has announced changes to the recipe of baked snack Jacob’s Crinklys, supported by a £3m media and in-store campaign. Cheese & Onion and Salt & Vinegar flavours have been altered, and a new Bacon flavour created.

Multipacks of 7 x 25g (rrp at £2.30) are available in Variety, Cheese & Onion or Salt & Vinegar flavours. 50g Cheese & Onion or Salt & Vinegar grab bags rrp at 69p. A £1 price-marked 125g Cheese & Onion sharing bag is also available.

The new range is currently rolling out across grocery, convenience and impulse outlets, supported by in-store activations, online marketing, PR and social media. A TV advertising campaign commences in March.

Ted Linehan, Director of Savoury Brands at United Biscuits, is confident the changes will deliver a tastier product that will compete as an alternative to crisps. He said: “We are committed to offering a fresh and diverse range of products to our customers, many of whom are looking for a healthier alternative to fried snacks.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.