Heineken has added a new citrus variant to its Strongbow cider range, Strongbow Zest (ABV 4%).
It is available now in single 500ml cans (RSP £1.50) and multipacks of 4 x 440ml (RSP £5.50) exclusively from Tesco, with a wider roll out from April into grocery, convenience and wholesale. Multipacks of 10 x 330ml (RSP £10) are currently exclusive to Asda, with wider availability from June.
An apple cider blended with lime, lemon and orange flavours, Strongbow Zest contains no artificial flavours, sweeteners or colours. It is gluten free and vegan friendly.
The launch will be supported by a £10m marketing campaign from May.
Rachel Holms, Cider Brand Director at Heineken UK, commented: “Through the launch, our ambition is to continue to recruit new consumers into the cider category, particularly those who are on the hunt for fresh innovation and new flavour experiences.
“We recommend retailers stock up now to take advantage of summer sales.”