United Biscuits has relaunched McVitie’s Jamaica Ginger and Lyle’s Golden Syrup Sticky Pudding Cakes, as well adding McVitie’s Golden Sticky Lemon Pudding Cake and McVitie’s Sticky Marmalade Pudding Cake to the range.
The number one branded wholecake, McVitie’s Jamaica Ginger, and Lyle’s Golden Syrup Sticky Pudding Cakes receive revamped packaging and design, with a modernised look and the addition of a re-close label.
McVitie’s Sticky Pudding Cakes now form part of the wider McVitie’s Masterbrand, launched in 2014 to bring all sweet products under the single banner of McVitie’s. The updated packaging was introduced in response to consumer feedback for these brands. They should be sold in the ambient cake fixture, however their dual usage as a cake or a pudding sets them apart from other wholecakes.
Abby Smith, Brand Manager at McVitie’s Cake Company, commented: “The relaunch of the range is designed to meet consumer needs for easy to use, consistent and appealing packaging. Insights have shown there is a huge feeling of warmth towards these products due to the cakes evoking a powerful feeling of nostalgia.”
All four cakes have an rrp of £1.55 and are available now.
