New research shows people…eh… like cake

New research  shows people…eh… like cake

In this month’s utterly useless piece of market research UTC takes a look at how cake makes people happy. He knows that will come as a shock to many readers, but deep analysis undertaken by the completely unbiased British Baker magazine discovered that people like eating cake. Delving into the hardcore statistics, nearly 80% of us treat ourselves to cake at least three times a week (about half of Mrs UTC’s intake) and 40% bake at home.

Hilariously the press release that accompanied the research had a bit about ‘cupcake naysayers’ which UTC only wishes he had the space to discuss in more detail.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.