A new range of four loaves has been launched by Warburtons. The company has initially launched the lines in Sainsbury’s and Waitrose at £1.39.
The new 400g bread range is available in Old English White, a rich and flavoursome white bread inspired by our traditional baking heritage; Malted Grain & Seeds, a malted grained bread with poppy, millet, sunflower, brown linseed and sesame seeds; Wholegrain and Oat, the perfect blend of wholegrain flour and oats topped with oat flakes; Honey Wheat, made with Mexican honey for a sweet note and depth of flavour, then lightly topped with bran.
Darren Littler, Innovation Director, Warburtons said: “We’ve used 135 years of baking expertise to carefully create our new range of loaves for those special family occasions when only a superb blend of flavours will do. We’re passionate about providing consumers with new and exciting products to captivate their interest in the sector which is why innovation is at the heart of everything we do.”
Warburtons is set to support the new range of loaves with an integrated communications campaign including PR, social media and in-store activity.
