New popcorn bars from Nature Valley

Nature Valley popcorn bar

Nature Valley is launching a new range of Popcorn Bars, which will be on-shelf from early May.

The bars will be available in two flavours: Cranberry & Yoghurt and Peanut & Sunflower Seed (rrp £2.89). Each bar has less than 100 calories and are available in multipacks containing five individually wrapped bars, with Peanut & Sunflower Seed also launching in 20g single bars (rrp £0.69).

Paul White, Marketing Manager, Nature Valley, commented: “Snacking is becoming more and more important. In fact half of all eating occasions include snacks and this presents a huge opportunity for retailers. Our new range of Popcorn Bars is set to drive incremental snacking sales because it’s bang on-trend and meets the increasing need for delicious snacks that consumers can feel good about.”

In a bid to drive maximum awareness and trial, the launch is being supported by social media, in-store, digital, PR and experiential activity.

 

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.