Burton’s Biscuit Company has revealed two new pricemarked packs after doubling its sales of PMPs in recent years. Both Maryland Soft Baked cookies and Jammie Bakes are now available as £1.39 PMPs via the cash & carry/wholesale channel.
Burton’s hopes the launch will attract new customers and encourage purchase from brand loyalists and impulse shoppers, while also driving incremental profit for retailers.
“As one of the first FMCG companies to introduce price-marked packs, we know how important they are to shopkeepers keen to offer their customers Britain’s best-loved brands at competitive prices,” said David Costello, Burton’s Biscuit Company’s Head of Customer Category Management. “Burton’s PMPs not only create standout on-shelf, but provide a winning combination of taste, quality and value for shoppers.”
