New PMP for WKD

WKD original

SHS Drinks has announced the spring launch of WKD Red in 700ml £2.99 PMP bottles.

The PMPs will be available this month in 6 x 700ml cases. Neck labels highlighting the ‘Only £2.99. RESULT!’ deal aim to provide stand-out on shelf and in the chiller.

WKD Red joins WKD Blue and WKD Iron Brew which were launched in 700ml PMPs a year ago to complement the WKD Blue and Iron Brew 275ml £4.99 PMP 4-packs.

Debs Carter, Marketing Director for Alcohol at SHS Drinks, said PMPs were having a positive impact driving sales within the ready-to-drink category, with their value more than doubling through impulse stores in Scotland over the past year.

Carter said: “The high levels of consumer demand for the multi-serve PMPs has led to SHS Drinks’ decision to launch WKD Red 700ml £2.99 PMPs exclusively into the cash & carry / wholesale / convenience sectors this spring.”

 

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.