A new £5.49 price-marked pack has been launched by Thatchers Cider for its 4 x 500ml can pack of Thatchers Gold.
The new PMP is available exclusively to convenience retailers.
Jonathan Nixon, Commercial Director at Thatchers Cider, commented: “The Gold 4x440ml can pack is the top selling branded apple cider 4-pack in the major multiples so this new price-marked pack of 500ml cans provides a strong opportunity for convenience and independent stores to offer a point of difference.
“It will drive sales and demonstrate to shoppers they are seeing value for money.”
