A new range of four dry pasta licensed character shapes featuring children’s film and TV characters has been launched by Kraft Heinz.
The pasta shapes aim to help “keep meal times fun” and are available in the following characters: Teenage Mutant Ninja Turtles, DC Super Friends, Despicable Me Minions and Peppa Pig.
Heinz research reveals that parents lead busy lives and are looking for meal solutions that can be made quickly and conveniently, but also something their children enjoy. The new Heinz Pasta Sauce has a resealable lid for convenience, which also helps with portion control. It also features the popular consumer claim of no artificial colours or preservatives, and is made with no added salt or sugar.
Both Pasta Sauce and Pasta Shapes are packaged in bright yellow and feature the characters on the front of pack, to grab attention at the point of purchase. Heinz says the eye-catching packaging, engaging pasta shapes and accompanying sauce make the whole range a must-stock for any retailer.
Brook Aspden, Brand Manager, Heinz, commented: “Dry pasta is universally loved and eaten by 80.5% of the population, and presents a huge opportunity for retailers. With the new launch expected to deliver significant incremental growth to the category, now is the perfect time to add Heinz Pasta Shapes and Sauces to your product offering.”
Kraft Heinz is supporting the new lines with a fully integrated media campaign to drive awareness alongside in-store activation.
