Pladis is adding two limited-edition ‘Cheesy Specials’ variants to its Jacob’s Mini Cheddars range.
Jacob’s Cheese & Red Onion Mini Cheddars and Jacob’s Cream Cheese, Garlic & Herb Mini Cheddars will be available in Sainsbury’s from 3 February in multipacks of 6 x 23g bags (RSP £1.89) before launching in a 90g PMP (£1.25) for independent retailers. The range will roll out more widely across multiples, convenience and wholesale from March.
The new flavours join the core line-up of Original, Red Leicester and Smoky BBQ flavours.
Meanwhile the Jacob’s Mini Cheddars core range will be supported with a multipack and 45g grab bag on-pack offer, Find A Wedge to Win A Wedge. Running from mid-February into March, shoppers who find a triangular Mini Cheddar in their pack can win one of 10 prizes of £10,000 each.
Furthermore, a B2B Win A Wedge campaign is currently live in wholesale until March, where retailers can win a share of up to £350,000 when they buy and scan the multipacks – which also feature the consumer competition.
