Following a nationwide search which saw over 20,000 applications, Cadbury has found its new Milk Tray Man – Patrick McBride, a 39 year old firefighter from Liverpool.
McBride fought off tough competition from thousands of hopefuls to win the coveted title and bring the Milk Tray Man into the 21st century. Over the next year he will don the famous black polo neck as he embarks on his mission to promote confectionery.
Displaying bravery and courage every day in his job as a firefighter, McBride is also a caring family man who impressed the judges with his down to earth yet heroic nature – the perfect qualities for the modern day Milk Tray Man, says Cadbury.
Milk Tray Man McBride, said: “When my wife nominated me for this role I never thought I’d actually get it. To be the one selected out of over 20,000 people is incredible and I still have to pinch myself on a daily basis – it is truly life-changing. I’m honoured to have been chosen to take on this iconic role and I can’t wait to show people the next chapter in the Milk Tray Man story.”