JTI is introducing a series of limited edition packs for Mayfair. The launch is being backed by a trade competition offering retailers the chance to win some fantastic prizes.
Available nationally in all channels from 1st July, the LEPs consist of two new designs which will be in market for eight weeks across Mayfair KS and Mayfair KS Smooth 20s.
Tobacco retailers can enter the ‘Pump Up Your Volume’ competition by simply texting “MAYFAIR to 61144”, with no purchase necessary. There are some fantastic prizes on offer, from neon ‘OPEN’ shop signs to 16GB iPad 2s and Bose Soundlink Wireless Mobile Speakers.
Sarah Hurn, JTI Mayfair Brand Manager, said: “Mayfair is the UK’s leading Mid-price cigarette brand, accounting for a significant 12% share of the total cigarette market and outperforming its competitors with a 49.6% share of the Mid-price sector. The ‘Art of Crest’ series of LEPs is the latest innovation to reinforce the brand’s commitment to quality. We have some great prizes on offer for our Pump Up Your Volume prize draw and wish all retailers the very best of luck! The Mid-price cigarette sector continues to hold a strong share of the tobacco market, and as the No.1 cigarette brand in this sector, Mayfair is a key brand for retailers. Mayfair delivers £1.5 billion1 retail sales across the UK every year and sells over 278 million packs to existing adult smokers annually.
The Mayfair ‘Art of Crest’ series of LEPs will be available across the following SKUs:
- Mayfair KS 20s
- Mayfair KS 20s – Price Marked Pack £7.11
- Mayfair Smooth KS 20s
- Mayfair Smooth KS 20s – Price Marked Pack £7.11
- Mayfair KS 100 multipack
- Mayfair Smooth KS 100 multipack.
