What: New-look Orangina
Who: Brian McCaughey
Where: Inverary
Following its recent update we put Orangina to the test at Brian McCaughey’s Londis store in Inverary.
After selling out of the trial stock in a couple of weeks, Brian ordered more from his wholesaler, and over a six week period in June and July he sold 73 bottles of the standard product and 46 of the light variant, outselling a rival orange soft drink which had been on a BOGOF promotion.
Brian declined to use available POS, instead relying on a £1 introductory price.
“I would probably never have considered stocking Orangina if it wasn’t for this initiative and it is now a permanent listing in my Soft Drinks chiller,” says Brian. “A lot of effort is put into the launch of new products by suppliers, some of which have a very short life span, so perhaps more energy should be spent on securing shelf space for existing products with strong sales potential,” he adds.
