Coca-Cola Europacific Partners (CCEP) GB has updated the packaging design for Jack Daniel’s and Coca-Cola Zero Sugar, to clearly set it apart from the Jack Daniel’s and Coca-Cola Original Taste variant and help retailers tap into the opportunity for zero sugar options.
Rolling out this month, new cans feature a bright red collar to improve standout on shelf. This is replicated on the shelf-ready packaging trays with a bolder red stripe and ‘Zero Sugar’ callout. Displayed next to the Jack Daniel’s and Coca-Cola Original Taste variant, which is unchanged in primarily black packaging, it’s now far easier for shoppers to tell them apart.
Elaine Maher, Associate Director for Commercial Development at CCEP GB, said: “Providing choice is a key part of our growth strategy, and with this packaging update, we’re making that choice much clearer to shoppers. Given that two-thirds of what we sell in GB from a soft drinks perspective is now low or no sugar, we know it makes sense to offer the same choice within our alcohol ready-to-drink portfolio. We are confident that Jack Daniel’s and Coca-Cola Zero Sugar represents a significant opportunity for growth, and is now even better placed to reach its full potential.”
The news follows the announcement that Absolut Vodka & Sprite has joined CCEP’s premixed portfolio to help drive growth in GB’s £540m RTD category.
