A new packaging design is being rolled out this month across all pack formats and variants of Wkd, from 500ml and 700ml bottles and cans to 275ml x 4-, 8-, 10- and 12-bottle multi-packs and carton outers.
The new look includes an updated Wkd logo and new visuals on bottles, 4-pack sleeves, multi-pack cartons, case outers and cans.
Brand owner SHS Drinks has made the 6 x 700ml bottle cartons easier for stockists to open by enhancing the perforation line to improve the ‘tearability’ of the outer, and barcodes have been included on both bases and at least one side to facilitate scanning. New POS items will be available to cash & carries and independent convenience stores.
Debs Carter, Marketing Director – Alcohol at SHS Drinks, said: “The new packaging design reinforces the premium positioning of Wkd and also increases visibility and stand-out on-shelf and in the chiller. When we researched the new design consumers responded very positively to the fresh, contemporary look.”
