John Smith’s is introducing a new look to its Extra Smooth and Original ales, in a bid to increase consumer awareness for the brand. The new look cans and outer packaging are available now to retailers.
The packaging change will be seen across all 4, 10, 12 and 18 multi-packs of John Smith’s. The refreshed cans have been modernised with a more dynamic design which aims to offer greater stand out on-shelf. The name badge references the Tadcaster Brewery, the home of the brand since 1758, highlighting John Smith’s heritage.
Ifeoma Dozie, Mainstream Beer Brand Director at Heineken said: “John Smith’s is an institution in the beer world and loved by millions of consumers. It’s only right that we bring this fantastic beer up to date with a new look which really makes it stand out. It’s modern but importantly also recognises our heritage and brewing credentials.”
