Burton’s Biscuit Company is reinvigorating its Cadbury biscuit barrel range with a packaging re-design which includes a bright new look and the introduction of new names for the three products.
New Cadbury Wheaties, Rich T’s and Shorties (all 300g except 250g Rich T’s) have been redesigned to increase shelf standout and attract shoppers’ attention.
“For many people, treatier biscuits such as the Cadbury Biscuit Barrel range brighten up their day. We wanted to convey this and reflect the everyday treatier nature of the biscuits which is delivered both via the product and packaging,” said David Costello, Burton’s Biscuit Company’s Head of Customer Category Management.
“We’ve broken with convention with these new designs by hinting at category-generic names on-pack and we’re creating all-important standout with the use of bright, vibrant colours and playful icons.”
The range is available across all trade channels, and also available in £1 price-marked packs.
