Barr Soft Drinks is relaunching its Barr Family Range with a refreshing new look.
The new packaging rolls out from December across all 500ml & 2L PET, 750ml glass and 330ml can formats, including multipacks, and has been redesigned to engage shoppers and enhance on-shelf impact.
The relaunch also includes a full suite of new-look POS and display units for retailers and wholesalers. These will be available from early 2023.
Adrian Troy, Marketing Director at Barr Soft Drinks, said: “This new look will refresh the brand and draw in even more shoppers, particularly from the younger generation who are looking for a fun and fruity entry into the category.
“We are confident that retailers can drive incremental soft drinks sales by stocking the full Barr range in a variety of formats.”
