Whiskas is rolling out a new recipe and complete pack redesign across its range of dry cat food.
The all-new Whiskas Dry comes in Chicken and Tuna flavours, available in 340g and 825g. £1 pricemarked packs are available for the 340g size, which feature a new, clearer PMP flash.
Whiskas Dry has been reformulated to provide new recipes that include the addition of new ‘Pockets’ – crunchy parcels with a soft and creamy filling, in a variety of kibble shapes and textures designed to appeal to cats.
The new recipes also continue to be 100% complete and balanced, ensuring cat owners can be sure their pets are getting all of the nutrients they need.
Tom Lindley, Marketing Director at Mars Petcare UK said: “We know that cats enjoy eating different textures and with the inclusion of Pockets we know they will love our new recipe. Their pets enjoying what they eat is the number one driving force behind owners choosing food for their pets, so this is a huge opportunity for retailers to stock up on what will be hugely popular products.”
The range will be supported by £10m investment into in-store activations, additional POS materials, and TV advertising throughout the year.
