With the cold and flu season just around the corner, new point of sale material is available from Lockets to help retailers capitalise on impulse purchases when the weather takes a turn for the worse.
The total medicated confectionery category is worth £97m, with sales of Lockets and Tunes representing over 10% of the category. Available in three flavours, including Honey & Lemon, Extra Strong and Cranberry & Blueberry, sales of Lockets increase by 120% over the winter months.
Amy Baillie, Lockets Brand Manager, commented: “Lockets is a trusted brand that is convenient for shoppers to pick up on the go. On average, adults have two to four colds each year, and retailers need to be ready for when winter comes to maximise on impulse sales.”
Retailers wishing point of sale material should arrange a visit from their local Wrigley representative or go online at www.wrigley.com/uk.
