Maoam are adding to their Stripes range with the addition of Sour Stripes, in a bid to capitalise on the growing trend for sour sweets.
Available in a range of pack formats, including a 180g bag £1 PMP, Sour Stripes contain individually wrapped sour apple, sour cherry, sour rhubarb and strawberry and sour peach flavoured chews.
Nadia Abou-Ragheb, Maoam Brand Manager, commented: “Our standard Stripes are performing really well, they make up almost a quarter of our sales volume and are experiencing growth ahead of the market. So in adding a sour twist, which continues to be a key trend, we are offering consumers an enticing new combination through Sour Stripes.”
