Hovis has launched an on-pack promotion to tie in with the release of Trolls, the latest animation from DreamWorks.
The promo features across eight million loaves of Hovis Best of Both, and offers consumers the chance to win a family holiday to LA where the winner will visit DreamWorks Animation and Fox studios.
Best of Both, which recently received recipe improvements and a new packaging design, is available in 750g Medium and Thick loaves.
Sharon Barraclough, Marketing Director, Hovis, said the Trolls movie was a “perfect fit” for Best of Both with its family-friendly appeal. “We are confident the release of Trolls and the prize on offer will drive further demand and attract new shoppers to try our new, softer Best of Both loaves.”
Promotional packs are available now. The launch is supported by a digital and sampling campaign, and the movie is released on 21st October.
