Leading bottled water supplier Highland Spring has unveiled a bold new look across its still and sparkling packaging, delivering greater visual impact and standout on shelf in both the retail and wholesale channel.
With a particular focus on its sparkling PET range, Highland Spring said it had updated the packaging to reflect the more premium nature of sparkling water.
Labels on its PET SKUs are silver with a refined font and a sprinkle of bubbles to highlight the sense of occasion.
Shrink wraps on sparkling retail multipacks and cash and carry packs also reflect the new look with silver cues for a premium feel while still retaining the elements instantly recognisable as Highland Spring – bold purple hues and the rolling hills of its organic land.
The brand’s still range has also been updated with new shrink wrap across retail and cash and carry packs. The striking packs in Highland Spring’s trademark purple reinforce the brand’s Full of the Joys positioning and Handy Hydration messaging encouraging consumers to stay hydrated in the home and on the go.
Scott Dickson, Senior Brand Manager at Highland Spring Group, commented: “The run up to the festive season is the perfect time to launch our new Highland Spring sparkling packaging. It’s a key period for retailers with more consumers entertaining at home and opting for sparkling water as a non-alcoholic alternative, resulting in a seasonal spike in sales.
“As the bottled water category continues to grow, the new labels and shrink wrap across our still and sparkling ranges will ensure Highland Springs stands out on shelf. Consumers look for quality brands they know and trust and our refreshed packaging will ensure even greater influence on shoppers buying decision’s at the point of purchase.”
