Heinz has launched a new addition to its soup offering with the introduction of Heinz Balance.
The new soups provide 25% less salt than the standard Heinz equivalent, and the range comprises four of the most popular Heinz Soup Classic recipes: Cream of Tomato, Cream of Chicken, Vegetable, and Carrot and Coriander (400g, rrp 95p).
As well as offering consumers 25% less salt, the new soups also offer no added sugar or alternatively, the Cream of Tomato recipe provides 30% less sugar than the standard Heinz variety. This will be clearly labelled on pack alongside the 25% less salt claim.
Marco Marioni, Marketing Executive at Heinz commented: “We are really excited for the launch of our new Heinz Balance range. We are keen to introduce new and innovative additions to our Soup range to ensure we meet consumer needs. Heinz has already had a great response to its recent Reduced Salt and Sugar ranges across Tomato Ketchup and Beanz and hope to see continued success for our new reduced salt Soup offering.”
The new additions to the range will be integrated within Heinz Soup winter advertising campaign.
