Fairy Liquid has been reformulated for 2018, to include Fairy’s new Lift Action Boost technology.
P&G says the new technology, which has been in development with chemical giant BASF for three years, cuts through grease better than ever before thanks to some clever chemistry.
A nationwide TV campaign supports the launch of the reformulation, showcasing the cleaning power of new Fairy Original alongside a competitor product. Both the new Fairy Liquid packaging and TV campaign highlight the new formula.
Patrick Megarry, Home Care Brand Manager for P&G, said: “This is an exciting development for Fairy Liquid with our new Fairy Lift Action technology continuing to help differentiate Fairy from its competitors in the category. Fairy is one of the best-sellers and acts as a beacon for the sector. This new technology enables us to provide even better grease cleaning and has already performed very positively in consumer tests.
Reformulated Fairy Liquid is available with an RSP of £1.49 for a 500ml bottle.
