Dr. Oetker’s range of Edible Decorations is expanding with the launch of new Wafer Petals and Mini Wafer Flowers.
Wafer Petals (rrp £1.49 for 20) can be placed on icing before serving for a “stunning finish”. The petal-shaped decorations are made from an edible wafer paper in a two-toned pastel pink and white colour.
Mini Wafer Flowers are flower shaped decorations designed to add “instant beauty to home baking”. Each pack (rrp £1.49) contains approximately 40 miniature flowers in assorted colours of blue, pink and orange.
The current market size for Edible Decorations (excluding Sprinkles) is £22.8m (+8.8% YoY) with Dr. Oetker Value Share at 29%.
Gill Davies, Executive Head of Marketing (Ambient), Dr. Oetker UK, commented: “Consumers are always looking for fresh new ideas to add instant beauty to their baking so it’s essential that we lead the way in terms of innovation within this fast changing market.
“Larger flowers are currently available, but we are the first to bring Mini Wafer Flowers and Wafer Petals to the market and we are confident they will help Dr. Oetker to continue as the number one brand for Edible Decorations.”
Dr. Oetker Wafer Petals and Mini Wafer Flowers will be available in wholesalers from June.
