In a move likely to turn motorists’ heads, Nisa has had 68 of its new distribution fleet decorated with full-side liveries advertising the Heritage own label range in a series of 3D designs.
The new imagery looks to take advantage of the relative lack of impactful vehicle designs on the road, and through the striking full-side graphics hopes to drive consumer engagement with the Heritage range.
The lorries hit the roads this week featuring six designs focussing on some of the key lines and product groups in the Heritage range, including cereals, popcorn, coffee, fresh produce and burgers. There is also a generic version, showing a variety of related Heritage products.
To mark the launch, a social media-based competition encourages consumers to look out for the new lorries. To be in with a chance of winning a Heritage hamper, consumers tweet a photo with #ISpyHeritage, followed by where the vehicle was seen or to post the image via Facebook showing the same. The competition also features on the Nisa consumer website.
“We’re really proud of our Heritage own label range and so it is fitting that we now have such fantastic, stand-out lorry side advertising to help get the message out about the quality of the products and the fun we have creating them,” said Erin May, Heritage Brand Manager at Nisa.
“The Heritage range is one of Nisa’s key USPs, offering a three tier own label solution, which is suitable for both symbol retailers and those trading through Nisa’s independent and specialist business unit. We hope 2016 will prove a successful year for Heritage, with a big push to drive brand awareness and sales.”
