Saputo Dairy UK has launched a new Extra Mature line within its range of grated Cathedral City formats.
Cathedral City Extra Mature Grated joins the existing range of Mature and Mature Lighter and is available in a 180g re-sealable pack.
The launch comes in response to a 17% growth of the grated cheese sector in the last year, within which Extra Mature grated has outperformed the rest of the field (+26%).
Neil Stewart, Cathedral City Marketing Controller, commented: “Over the last year we’ve seen huge growth of grated cheese, with consumers increasingly looking for ways to prep their meals more quickly and easily while juggling busy lives. As life returns to a more ‘normal’ routine and its pace notches up still further, we expect this demand to accelerate.
“Our Extra Mature Grated launch seeks to capitalise on this growth, offering our same rich and creamy Extra Mature taste Cathedral City consumers know and love, in a convenient pre-grated format.”
