Eristoff vodka is launching a new brand visual identity in the UK. The brand says it is looking to further cement its relationship with its target audience of LDA-24 year old males. The refreshed brand identity includes a new print and outdoor campaign called ‘Bring on the Night’, featuring a wolf mural created by a world renowned street artist on all the brand’s new communications. The artist is yet to be named and true to the mysterious nature of the street art world, the mural appeared in a secret underground location.
The street artist took two weeks to create the Eristoff wolf masterpiece. The creative process included plastering, postering, tearing, spray painting, stencilling and chiselling, to skilfully create a bold and dramatic image with layers of depth and substance. This large-scale work of street art perfectly captures the raw, brave and untamed nature of the Eristoff wolf, bringing his spirit to the city at night.
