Fontem Ventures, owner of the blu vaping range, has appointed Titus Wouda Kuipers (pictured) as its new CEO.
Wouda Kuipers, who previously worked as operations director at Fontem Ventures’ parent company, Imperial Brands, brings his experience of over 25 years in marketing & sales, manufacturing, supply and R&D to the post.
Saying he was delighted to take over leadership of Fontem, Wouda Kuipers commented: “So much good work has already been achieved: today, blu is one of the world’s most recognisable vaping brands and Fontem one of the category’s most important advocates.
“The category, however, continues to evolve rapidly and there is still much work to do to ensure we harness the latest technology in order to strengthen and improve our product range so that it meets the growing expectations of our customers.
“In the context of a changing nicotine market, there is also much debate around the future of non-tobacco alternatives, including appropriate regulatory frameworks. I am determined that Fontem Ventures remains at the forefront of these discussions, investing in the necessary product innovation, scientific research and world-class manufacturing standards that will secure our long-term success.”
