Heinz has launched six new additions to its Infant Drinks range, and has introduced an improved Baby Breakfast Cereal range.
The Fruit and Veg! Spring Water range offers a blend of spring water with fruit and vegetable juices, and is available in Orange, Mango & Carrot and Apple & Carrot varieties.
The Splash! Spring Water range contains naturally-flavoured Spring Water with a splash of fruit juice, and comes in Peach & Apple and Red Berries & Apple flavours.
The brand’s current Apple and Apple and Blackcurrant drinks now have new and improved flavours, which offer consumers no added sugar.
The range is now available in 500ml (rrp £1.49) and a smaller 150ml (rrp 69p) bottle sizes.
Heinz is also set to introduce improved Baby Breakfast Cereal recipes. Each pack provides 12 essential vitamins and minerals including iron, as well as Heinz Baby Grade ingredients and contains no artificial colours, flavours, preservatives or added sugar.
Both launches will be supported by digital advertising and display ads.
Nina Shanahan, Senior Brand Manager at Heinz, commented: “We are really excited for the launch of these great new additions to both our Drinks and Cereals ranges. With the growing concerns of added sugar content within products, we have noticed that mums are moving away from dedicated children’s ranges which provide ingredients vital for little ones’ development and looking to adult alternatives, which don’t offer the same nutritional benefits. We want to encourage mums back into the infant feeding category by introducing new and exciting variations to our ranges alongside new and improved recipes.”
Shanahan concluded: “We can’t wait to launch these great new flavours and ranges and hope to see continued success and growth within our infant feeding category.”
