Nestlé is to introduce a new smaller-size outer across a range of its singles, including all ‘2 for £1’ PMPs.
The rollout of the new 24-count outer begins this month and is a permanent change to the case size.
The core lines affected include KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, Aero Milk Medium, Toffee Crisp, Yorkie Original and Yorkie Raisin and Biscuit, whilst Rowntree’s Fruit Pastilles and Polo Original, Sugar Free and Spearmint will all move to a 32-count outer. Smarties will also be moving to the 24-count outer, at a date yet to be confirmed.
The new outer size is designed to benefit both consumers and retailers alike. For retailers the smaller outers require a lower cost outlay compared to larger cases and are therefore beneficial to cash flow. Consumers will be able to buy products at their optimum quality, as smaller outers will sell through more quickly.
Both PMPs and standard non-PMPs will be available in the 24 count outers, which have been redesigned to create consistency across the Nestlé range.
