Nestlé Confectionery is rolling out a new variant of its Aero bar.
Aero Mousse will be launched in both a single impulse bar, available from 18th May (rrp 62p), as well as a 150g sharing block, available from 1st June (rrp £2.00). Each bar will consist of Aero chocolate, topped with a layer of chocolate mousse, all wrapped up in a milk chocolate shell.
Nestlé says the bars are designed to appeal to women who are constantly on the go but value a small moment and reward for themselves.
The launch will be supported by a £2.2m media campaign, with out of home activity starting on 15th June. There will also be a Facebook campaign, which will go live from 1st June.
A Nestlé UK & Ireland spokesperson said: “Aero Mousse has been created in response to an increased desire and trend from consumers to experience something that goes beyond the norm when it comes to indulging in chocolate confectionery.”
The spokesperson added that, due to the advertising campaign, shoppers would be certain to look for Aero Mousse in store. They advised retailers to “stock up with plenty of product from launch and display off-shelf in order to maximise sales.”
