Nescafé has relaunched with a refreshed new look aimed at modernising the 85-year-old brand.
Updated packs will roll out across the Nescafé Original, Nescafé Gold Blend, Nescafé Azera and Nescafé Frothy Coffee ranges.
The new design emphasises the accent above the second letter ‘e’ in Nescafé, includes images of coffee beans, and draws attention to the brand’s sustainability credentials with a “100% responsibly sourced coffee” message.
The rebrand will be supported by extensive marketing campaigns across multiple channels, including TV, digital and social media.
Sophie Demoulin, Nescafé Marketing Director at Nestlé UK and Ireland, said: “This relaunch represents a significant milestone for our brand as we continue to evolve and stay ahead in the ever-changing coffee industry.
“We know that coffee enthusiasts have emotional connection with the brand, and we are confident that our refreshed new look will resonate with them.”
